The guys behind FableWood are us, Kristian and Rasmus. We’re both fathers, who really enjoying playing with our children. Sure, we are engineers, product developers, and designers. But everything we do, we do because of the offspring.
In the earliest prototypes, we found that children got frustrated when experiencing magnetic resistance. So we developed an interface where you only experience magnetic attraction. That means twice as many possibilities for creating whacky creatures! And the kids? They love it!
It all started with play of course. Kristian was playing Lego with his daughter. She was 1 year old, so her motor skills were limited and so at the time, she couldn’t really build anything. Lego time is always great, but Kristian thought it would be fun to create something that was easier to assemble. Two and half years and countless hours of playtime later, FableWood is finally here.
5 trees planted for each sold animal. Wood is a great renewable resource. But manufacturing requires energy, which take a toll on the environment. That is why we have partnered up with ‘Eden Reforestation Projects’.
They focus on environmental restoration by planting trees, and by doing this, they help alleviate poverty and empower local communities.
For every animal sold, they plant 5 trees. We and future generations thank you for this.
Danish Design. Living in Denmark, we can’t help being influenced by the long proud history of Danish Design. Among many sources the aesthetics of Kay Bojesens playful designs inspired the simple wooden expression. The magic of play and creating your own imaginations of Lego inspired the modular design, with endless possibilities.
Responsible Manufacturing is important to us. Our manufacturer is a responsible Danish-Vietnamese toy manufacturer. Their facilities and working environment live up to Danish standards and they are continuously taking initiatives to reduce their environmental footprint.
Quality Materials. We have carefully selected the best natural materials for FableWood. The characteristic wood is North American walnut and ash with a beautiful appearance and durable robustness. The magnets sealed inside the wood, are strong Neodymium magnets, that can last a lifetime.
Safety. We take safety very seriously and we use independent consumer labs to make sure that everything is safe and certified. FableWood is CE certified and compliant with the European Standard for Toys covered by EN-71 and REACH. The wood is surface treated with a mix of natural oils and bees wax for a safe finish. And of course, by using wood, and not plastic, there’s no risk of phthalates or parabenes.
Neodymium magnets are lead-free, so that’s one thing less to worry about.